UGG Platforms

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Stand Tall in UGG Platform Shoes

When Australian surfer Brian Smith moved to SoCal in the late ’70s, he wanted a boot to keep him warm after early morning sessions. He designed one from sheepskin, which was cozy and quick-drying. The UGG Classic Boot became a hit with his fellow surfers, and gained momentum through surf shops along the West Coast. Eventually, it made its way onto the streets of the East Coast. Beloved for its easy, casual style and toasty warmth, the iconic shoe remains a fan favorite to this day.