Layers of Confidence
By 2001, Malcolm McCassy had grown tired of what he saw as a void in the world of menโs underwear. There just wasnโt anything out there he thought to be both comfortable and have a certain โcoolโ factor. So he decided to do something about it. McCassy, along with skateboarder Ryan Sheckler and motocross rider Travis Pastrana, founded Ethika.
It took them a few years to shape their vision, and in 2005, the Ethika Graphic Brief became known as the young companyโs โStaple Fit.โ This long boxer brief gives you the support, comfort, and coverage you want from underwear.โฏ
But the Ethika style doesnโt stop there. The brand givesโฏyou graphic expressions you just canโt find everywhere else. Allover prints are an explosion of color, whether theyโre in tie-dye or โ90s geometric styles.ย
The Ethika Graphic Briefs at Foot Locker also include classic pin-up style graphics and 90s pop cultureโฏthrowbacks with shark images, bright race carโฏcheckers,โฏand beachy settings. There are odes to space exploration, leopards and lions, and even iconic city skylines.โฏ
Theyโre all tagless for comfort, and a thick elastic waistband features the Ethika logo for an athletic look. This Staple Fit construction also includes flatlock stitch seams, a no-rise design that helps them stay put, andย an overall lightweight, breathable construction.
Live the Ethika Life
Ethika gives you a chance to craft an identity all your own, from the very first layer you put on every day. The โEthika lifestyleโ embracesโฏowning your identity withโฏconfidence. It means living your life free of judgment, negativity, and criticism from others.ย
It means you become part of the Ethika โFamilie.โ Because they, and you, are people who stand apart from the crowd. Your ability might be athletic, or musical, or artistic. Regardless, itโs individual.โฏ
Live your life your way, right down to your core.
